Heaven on a bun for US$100

No! No! Now don’t get turned off by this photograph for this is not just any other burger. It is billed as the 'beluga caviar of hamburgers'.

For you and me, that means this is one expensive burger. It is priced at US$124.50 with tax – the burger alone is US$100. For this amount of money, you could actually buy more than six dozen burgers from McDonald's, or Burger King.

It is now available at the swanky Old Homestead Steakhouse in the Boca Raton Resort and Club, in Florida.

So why is this burger so expensive, you may ask. It is simply because the steakhouse has never sold burgers before and now that they do, they want to make it special by hiking the price.

The burger itself is about 5 1/2 inches across and 2 1/2 inches thick and its patty is a mound of meat from the American prime beef, Japanese Kobe and Argentine cattle. Garnishing will include organic greens, exotic mushrooms and tomatoes.

This burger comes just months after a British store started selling what it labeled as the most expensive sandwich at 85 pounds.

I just find it so amusing that in one hand we have fast food outlets trying to flood the market with cheaper burgers (99 pence/cents) to attract more consumers. And then we also have this almost indecent pricing for the same type of food.

Why would anyone pay so much money for a hamburger or a sandwich in the first place?