Carmakers at ad war (3)
For the past two days I have been blogging about how BMW and Audi have been teasing each other with advertisements bragging about their achievements.
First we had BMW congratulating Audi for winning the South African car of the year award while it prominently proclaimed its own success at being the world car of the year.
Then Audi responded with its advertisement of congratulating BMW for winning the world award but it didn’t miss to mention that it was also the reigning champion of the Le Mans 24 hours race and that it had won it consecutively since 2000.
Today we see the entry of a new player into this advertisement war. Subaru claims that while Audi and BMW may have won the beauty contest, it nevertheless won in what matters most – engine of the year!
Hopefully this brings an end to the war of cheeky advertisements.
Click here to see the full advertisements again.
posted by Kabilan K at 7:50 AM
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