Tuesday, June 26, 2007

Oz male drivers shown the little finger

An ad campaign in Australia is hitting the male ego big time, especially the young drivers who like to speed.

The series of TV ads shows women shaking their little finger - a gesture used to symbolise a small penis - as speeding male motorists race past.

The idea is to reduce road deaths by questioning the manhood of speeding drivers.

The cost of this ad is a cool $A1.9m (£805,400, US$1.6m), and the campaign is called “Speeding. No-one Thinks Big of You".

Read more about the ad campaign here.

And see the ad here.

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